DESIGN + BRANDING + ADVERTISING + WEB + MARKETING
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Advertisers frequently talk about message integration and reinforcement across the many touchpoints consumers encounter, whether in print, broadcast, mobile, or online -- every medium. This consistency in tone, messaging, and visual appearance is critical for many ads (or campaigns) to be successful (and use their dollars efficiently).
This type of touchpoint integration is the hallmark of Starbucks, McDonald’s, Nike, and others. We should learn from the leaders. Go into your nearest Starbucks and McDonald’s and look at the reinforcement almost everywhere: cups, cup holders, placemats, napkins, sandwich wrappers, signage, etc. Read and watch their ads. If it is a McDonald’s commercial, you recognize it almost immediately--the visual look, logo placements, and the music. They offer integrated messages and consumer connections, Advertisers who can integrate their communication touchpoints have a better chance of winning the hearts and minds of their consumers.
We make connections between ideas, people, and brands.